Back in School

On Thursday (yesterday - somehow, I always write one day after the fact), I went to an advertising class at 8am at Adams State College here in Alamosa. Ugh, that was early for everyone to be in class; I can remember those days! They have a new professor there that is very energetic about the courses she is teaching, and like any new teacher, wants the students to have a hands-on, gotta-love-it project. So, I went with Lance (La Puente Home's director) to present information about Milagros Coffeehouse. There were a few other businesses presenting as well. Next Tuesday (when students return to class), they will decide on a project they would like to be a part of for the semester. I returned at 11am for the Marketing and Research class to do the same thing with the same professor and even some of the same students. The good news is if the students that choose Milagros take it seriously, I will have help doing what they asked me to do with in the afternoons - Marketing and Advertising. Yea, me! I will say that I did learn the difference between marketing and advertising.... marketing/research - the process of determining the needs, wants, and perceptions of your consumers through research tools and then working to apply and test some of these out; advertising - taking the products and services that you offer and getting the word out in the most effective way to the potential patrons of your business. For those of you who are thinking, "That's not exactly what I learned in college...", I made those definitions up based on what I learned :) Anyway, I need to go eat breakfast and then head to work because it's FRIDAY!!!!!